Feelings Talk
Feelings Talk is a 360 campaign that utilizes collaboration, customization, and bootlegging to act as both a critique on the current materialistic and consumer-focused streetwear industry, and also as a conduit for self-expression and self-confidence in the user. This campaign aims to spark dialogue surrounding mental health and depression towards a more accepting and unburdened space.
Content sourced from people that have had experiences with mental health disorders is expressed in the form of heat-transfer vinyl graphics that convey common symptoms and feelings of depression through bold and playful typography. These vinyls act as an affordable and accessible way to customize pre-owned clothing similar to that of streetwear.
The typographic vinyls are the visual language of Feelings Talk and inform the rest of the campaign through a series of typographic posters and animated GIFs. A final Lookbook of photography and video include examples of patch applications on clothing and will tie the campaign together and further reinforce the narrative and tone of Feelings Talk.
This is a campaign that has the ability to prompt immediate questioning and contemplation in its audience. The more that we are thinking about mental health and the stigma surrounding it, the more likely we are to discuss and examine what it really is that stops us from being able to talk about our feelings.
Feelings Talk, Moving Typeface
Feelings Talk R&D, 2019
March For Our Lives, 2018
Moving Collages, 2017 - 2020
Vancouver Real Estate IG Post Templates, 2020
BBC EU, Spring 2018
BBC Health Club
Tasked with creating five original designs for Billionaire Boys Club or ICECREAM, I chose to design a small collection of t-shirts revolving around the idea of health and wellness. It’s a subtle nod to BBC’s motto of “wealth is of the heart and mind, not the pocket”, and is season appropriate as we approach the Spring and Summer months (collection was designed in Feb 2020). As wellness and active living have become a more relevant topic in today’s culture, I found it fitting to create the BBC Health Club.
This concept is scalable to cut and sew pieces and is on-brand in terms of a friendly sportswear aesthetic and subtle references to the life of an ‘urban astronaut’.
MoMA +
MoMA Plus is a promotional campaign that encourages people to visit the newly renovated Museum of Modern Art in NYC.
Offering a discount code that rewards free admission via online purchase, and a standard admission rate of $25 that covers groups up to 6 people when purchased on-site.
MoMA Plus will collaborate with four NYC-based streetwear brands to create exclusive apparel that will bring the campaign to life.
-Exclusive run of tie-dye hoodies by Chinatown Market, OnlyNY, Awake NY, and Noah NYC.
-On-site custom screen printing of MoMA Plus logo on apparel.
-By collaborating with multiple NY-based streetwear brands, MoMA Plus can reach a wider audience and bring in more visitors/customers.
-Also increases product run quantity to match the large viewership of the MoMA.
Warby Parker: Seeing Double
To bring attention to Warby Parker’s 2-for-1 frames promotion, I sought out to visualize a moving collage that plays with the theme of “splitting” or “duplicating”.
In a mobile-friendly vertical 1080 x 1350px container, these moving collages feature four of WP’s most iconic frames— the Percey, the Kimball, the Louise, and the Wilkie. They captivatingly duplicate and revert in a nostalgic and grainy visual language that sits closely to WP’s existing tactile and friendly feel.
(Right click video and hit ‘Loop’ for seamless playback)
Physics & Scale: A Typographic Study
A visual exploration of type in motion. The physical and gravitational nature of words.
Pretty Little Fears
A visualization of 6lack & J. Cole's single: Pretty Little Fears using kinetic typography.
Find Yourself
A conceptual visualization of one’s consciousness. Who are you?
